BSc studies, 2026 – now
DCU, Marketing, Innovation & Technology
Studying how ideas reach people, at Dublin City University.
Overview
MInT combines marketing strategy, innovation and digital skills for organisations that grow through technology. It sits naturally beside the other work here: making things, then getting them seen.
The challenge
Turning the instinct for trying ideas into a method for testing, launching and growing them.
What Luke did
First-year student on the BSc in Marketing, Innovation and Technology (MInT) at DCU Business School.
Outcome
Alongside his studies, Luke has participated in Manus, Claude and ElevenLabs hackathons, with second- and third-place finishes. He was also selected for the College Creator Cup.
Status
Studying